Most companies have put a lot of thought into how they appear to the public. A good visual identity package is the first line in public relations, and can go a very long way in shaping the public's view of your company, which can ultimately have a tremendous effect on the future success of your company. It's more than just a logo. The colour, the mood, the imagery all play heavily into what kind of emotion and reaction people experience when they see your identity. A good identity package starts with a logo and a colour that set the tone for the rest of the material that follows, like stationary, business cards, advertising etc.
One thing that many people get confused about is logo treatment. A good logo should be able to survive being printed very very small and in just black on white. For larger appearances of the logo, it can be "treated". Below is an example of a logo untreated and treated (in this instance using beveled chrome illustration techniques with a drop shadow).
Often subtle differences in a logo design can make all the difference in the world. It's important at this stage to follow your instincts.
This client wanted a logo that has a timeless feel and could easily be stamped onto pine boxes or printed on bags.
And here's an example of a logo that wasn't doing what it's supposed to do, which is convey high quality and security.
For this screen printing shop they have a big automated pneumatic hydraulic printing press that they call the robot. It does a lot of the manual labour in the shop, so the owner and I thought it made a fitting logo inspiration.
This is a classic corporate logo treatment incorporating the letter H into the Greek Psy symbol for Psychology and marrying it with a classy sans-serif font. In this case Frutiger Normal.
Thiscompany's logo needed to reflect the fun and creative personality of it's owner / operator.
This client wanted a logo for their recording studio and record company. It had to convey their youthful, nostalgic, fun spirit and their sheer enthusiasm for what they do. Not all logos have to be literal. They wouldn't have benefitted from having a logo with music notes or instruments or musicians or recording equipment in it. Sometimes it really is about the spirit of the business being represented.
And then other times you want to convey exactly what the company does. Like this taxidermy logo.
This company wanted a logo that combined some very particular elements: Drums, computer hard drives and colour with a corporate feel.
And for this client I wanted to imply a sense of intelligence and solidity and permanence
AbilitiesLearning.com (Site still in development.) This client teaches children with learning disabilities.
This logo features simple, clean yet strong design that implies a sense of occupying and activating interior space.
This company specializes in selling Canadian goods.
Often times clients will want a variation on their existing logo. In this case the existing logo (the A-45RPM record adapter) is untouched, but I've added a very stylized decoration around the logo making it more exciting and informative. This particular design went on to become a successful line of t-shirts, hoodies and courier bags for sale at the store.
And this logo was designed for a Nova Scotia based motorcycle rental and tour company. Nova Scotia means New Scotland, so it needed to have a very Celtic feel married with a more industrial technological feel.
And sometimes, you just want to let the name speak for itself. In this case it's a wordmark and a logo put together. A wordmark would just be the lettering by itself. By adding the border it becomes a logo.
Then comes the next stage of the process: Implementation. This is where the logo is put into context. In this case, it's a brochure and business card.
This logo was designed to be both a logo and a stamped metal headtube badge for bicycles.
I also have extensive experience designing catalogues, display cards, packaging, signage and just about any kind of promotional material you like. Below is a simple example of a display card for a bicycle saddle (showing the final cut and fold lines) and an uncut, unfolded, unglued cardboard CD eco case for the awesome industrial metal band Unit:187.